The twenty-first Century is the information technology, electric era, modern society has no loner, team spirit in the enterprise plays a more and more important role, strengthen team spirit be imperative, as market competition intensifies, haier enterprise overall market expanding at the same time, also presents the internal discord, no team consciousness. This makes the Haier company appears in market competition inferior position enterprise, Haier is refrigerators and freezers, air conditioning, washing machine four leading products of leading enterprises, but as a veteran electrical enterprises, in many emerging electrical enterprises to competition, market competition ability faces huge challenges. Internal staff is not harmonious, the lack of awareness of the team, some of the problems restricting the development of the company is gradually emerging, if do not solve these problems, it is bound to make Haier enterprises in the fierce competition in the market become were eliminated.This paper first analyzes the purpose and significance of research of Haier company, then the group spirit of enterprise are summarized, analysis. Pointed out that Haier enterprises in the construction of team spirit in occurrence problem, aimed at these questions to propose solutions, to ensure that the Haier company in the fierce competition in the market, has a good team, help each other, to achieve the long-term and stable development of Haier company.
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