Abstract: As one marketing based on economic science, behavioral science and modern management theory on the basis of applied science in guiding enterprises to adapt to market needs and conduct effective marketing activities, increase market competitiveness and market share etc. play an important role. From the introduction of domestic marketing to mature through a long process. Studies on marketing in China in the development process of the review, analysis of the market and the dissemination of marketing knowledge in China, application status, and to predict the future development of 趋势, combined with Chinese characteristics and prospects of development of marketing theory, should create a line with China's own characteristics, the community, and to guide Chinese enterprises and China's economic success with distinctive Chinese characteristics, marketing science, to meet the challenges of the new economic era.
Key words: Situation Marketing Marketing in China
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