跪求高手帮忙翻译关于【市场营销】的论文英文摘要 ★高分悬赏

摘 要:市场营销学作为一门建立在经济科学、行为科学和现代管理理论基础之上的应用科学,在指导企业适应市场需要,开展卓有成效的市场营销活动,提高市场竞争力和市场占有率等方面起着十分重要的作用。市场营销学从引进国内到发展成熟,经历了一个漫长的过程。通过对市场营销学在中国的发展历程的回顾,分析了市场营销知识在我国的传播、 应用状况,并对未来的发展趋势作出预测,结合具有中国特色的市场营销理论的发展前景,应该创造出符合中国社会自身特点,并能指导中国企业和中国经济取得成功的具有鲜明中国特色的市场营销学,迎接新经济时代的挑战。
关键词:市场营销 市场营销学 现状 中国化

第1个回答  2014-01-02
The market marketing study takes an establishment in the economic science, the behavioral science and above the modern management theory foundation applied science, meets the market requirement in the instruction enterprise, carries out the fruitful market marketing activity, enhances aspects and so on market competitiveness and market share is playing the very vital role. The market marketing study from introduced the home to be mature to the development, has experienced a long process. Through to the market marketing study in China's development process's review, has analyzed the market marketing knowledge in our country's dissemination, the application condition, and will make the forecast to future trend of development, the union has the Chinese characteristic market marketing theory prospects for development, should create conforms to Chinese society own characteristic, and can instruct the Chinese Enterprise and the Chinese economy obtains the success to have the bright Chinese characteristic market marketing study, will greet the new economical time the challenge. key word: Market marketing market marketing study present situation Chinese
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