Survive from the enterprise the significance to look in the future that enterprise's ultimate objective should be realizes to the community responsibility as well as to the social value contribution, but the non-enterprise's profit maximization, i.e. the core survival goal by far has surmounted the basic survival goal .Since, as a result of the reality survival's serious challenge, the enterprise has regarded as the ultimate objective realizes its own profit maximization. This kind knows undisputable, because the different time enterprise's thought is dissimilar, but in the 21st century's present age, the fulfillment community responsibility has become the general enterprise's mainstream, is also the enterprise can the light live for the profit, but must do everything possible for this social creation harmonious responsibility.
Realizes the profit maximization, or obtains the profit, should be an enterprise in the market, the competition obtains the survival, to obtain one which of inevitable conditions the development, expands unceasingly, but is not an enterprise survival, the development, the strength ultimate objective. An enterprise wants to obtain the long-term development, wins the populace consumer's support, it must pursue outside the profit the thing (material) is the responsibility and the value, the determination fulfills the community responsibility, creates the more social value .
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