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三 关于旅行社发展的几点思考
全国旅游及旅行行业最具领导地位的论坛组织-----世界旅游及旅行理事会积中国未来10年旅游及旅行行业前景十分乐观,预计到2013年旅游及旅行业年增长率为10.9%旅游业在促进中国经济和社会发展方面有着巨大的经济潜力.2013年中国旅游业对GDP的贡献为8400余亿元人民币.据中国旅游局预测,2020年全国旅游业总收入33000亿元人民币,相当于国内总产值的8%,真正成为国民经济的支柱产业,虽然中国旅行社有着美好的前景,但是中国旅行社的现状并不客观.这主要表现在我国旅行社的业务范围目窄,多为经营团队旅游,观光旅游来充分挖掘市场潜力,国际旅行社的自主能力差,其国际业务多为接待外国旅行社发来的团队,而且虽然旅行社的数量很多,但是却表现出散而弱的现象.以下是我在看的一些材料后结合实习,对于中国旅行社的一些想法,首先是完成旅行社在市场中的定位,从而更实际的认清现状与前景然后根据定位确定旅行社发展的主要客源,根据客源的特点创立具有代表性的品牌.巩固旅行社的核心产品的位置,当品牌开始生效后,逐步有规划的拓展旅行社的业务范围,在
这一过程中决定成败有如下几个方面的影响因素:
(1).市场定位.
对市场进行分析调查,认清旅行社在旅游市场中的位置,中国旅游业从80年代兴起,随着经济的发展,旅行社也在不断的向专业化的方向发展,虽然我们完成了开拓阶段,但是如何能够使中国的旅行社在世界崛起,仍然处于一个发展探索阶段,尤其是加入了世界贸易之后中国旅行社更是面临了空前的机遇和挑战.
(2). 抓住机遇与接受挑战并存
中国北京举办2008年奥运会,给中国旅游业的发展带来了历史性的机遇。而旅游业的发展,又为北京举办最出色的一届奥运会提供了重要保证。奥运要与旅游有机结合在一起,才会更加显现出北京奥运经济带来的效果。

With regard to the development of three travel agencies Thoughts

National tourism and travel industry forum for the leading organizations ----- World Travel & Tourism Council plot the next 10 years China's tourism and travel industry is very optimistic about the prospects, in 2013 is expected to tourism and travel industry growth rate of 10.9% the tourism industry in promoting economic and social development in China has huge economic potential in China .2013 contribution of tourism to GDP is more than 8400 billion yuan. According to the China Tourism Administration forecast that in 2020 total revenue of the national tourism industry 3.3 trillion yuan, equivalent to 8% of gross domestic product, and truly become a pillar industry of national economy, while China Travel Service has a bright future, but the status quo of the China Travel Service is not the objective. This is mainly manifested in the China Travel Service Head narrow the scope of business, most of the management team Tourism, Tourism to fully tap the market potential, the international travel of their own poor, and its international operations for the reception of overseas travel agents sent by the team, and although the number of travel agencies, but to demonstrate the phenomenon of scattered and weak. The following are my looking at some combination of training materials, travel to China some of the ideas, first of all is the completion of travel agents in the market positioning, in order to more clearly understand the actual present situation and prospects of travel agencies based on location to determine the main source, according to source of characterized by the creation of a representative of the brand. the consolidation of travel agencies of the location of the core products, when the brand began to come into effect, there are plans to gradually expand the scope of business of travel agents in

Decide the success or failure of this process have the following impact factors:

(1). Market positioning.

Analysis of market surveys to identify travel agents in the tourism market position in China's tourism industry from the rise of the 80's, along with economic development, travel agencies has been to develop in the direction of specialization, although we have completed the development phase, but How can travel agencies in the world China's rise is still in an exploratory stage of development, especially after the accession to the World Trade China Travel Service is facing unprecedented opportunities and challenges.

(2). Seize the opportunities and challenges exist side by side

Beijing, China to host the 2008 Olympic Games to the Chinese tourism industry has brought a historic opportunity. And the development of tourism, for Beijing to host the best Olympic Games provided an important guarantee. Games to combine organic and tourism will be the Beijing Olympics showed more effect the economy.
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第1个回答  2009-05-11
Content: 3. Several thinkings about that travel service develops: Throughout the country, leading position forum touring to reach the industry journeying having most organizes- - - - - the world tour and the council who journeys accumulating the Chinese tour the coming 10 and the industry prospect journeying hoping for the best very , estimates that the tour and the brigade industry annual growth rate are that 10.9% tourist trade has the gigantic economic potential in the respect of promoting Chinese economic and social development to 2013. In 2013 Chinese tourist trade is more than 840,000,000,000 yuan of RMB to the GDP contribution. According to Chinese Tourism Administration what predicted the whole nation tourist trade always takes in 3,300,000,000,000 yuan of RMB in 2020 , is equal to in the homeland gross output value 8% , become pillar of the national economy estate really, current situation of Chinese travel service is not objective although Chinese travel service has a bright future. The business range eye that this shows mainly in our country travel service is narrow , is the tour managing a team much , come to excavate a market potential sufficiently going sightseeing, Intourist acting on self's own the ability is bad , whose international service receives foreign the team to come hair of travel service much much, and though quantity of the travel service many, but show the scattered but weak phenomenon but. The following is union practice after I am in a little material watching , be in allocation in marketplace first to some idea of Chinese travel service, accomplish travel service , thereby more actual get a clear understanding of current situation and the prospect and then ascertain the main customer resource that travel service develops according to allocation, the characteristic according to customer resource founds the brand having representativeness. Location consolidating the core of the travel service product, think that brand go into effect the business range making rubbings from exhibition travel service having plan step by step the day afer tomorrow ,decision success or failure has in this one process as follows several aspect influencing factor: (1). The marketplace fixes position. The analysis being in progress to the marketplace is inquired into , is get a clear understanding of the travel service location in tourist market, Chinese tourist trade is on the rise from the eighties, with development of the economy , travel service develops also in the ceaseless direction to professionalization , how to is able to make Chinese travel service rise abruptly in the world although we have accomplished the developing stage,Chinese travel service is to have been confronted with unparalleled opportunity and challenge more after developing the exploration stage, especially having added a world commerce still in one. (2). Seize the opportunity and accept the challenge existing side by side. Chinese Beijing holds Olympiad in 2008 , gives China development of tourist trade to have brought about historic opportunity. But, development of tourist trade, has provided important guarantee for Beijing holds the most outstanding one Olympiad. Olympic Games is going to be organically combined with the tour only meeting manifests out the result that Beijing Olympic Games economy brings along together, especially.
第2个回答  2009-05-03
With regard to the development of three travel agencies Thoughts
National tourism and travel industry forum for the leading organizations ----- World Travel & Tourism Council plot the next 10 years China's tourism and travel industry is very optimistic about the prospects, in 2013 is expected to tourism and travel industry growth rate of 10.9% the tourism industry in promoting economic and social development in China has huge economic potential in China .2013 contribution of tourism to GDP is more than 8400 billion yuan. According to the China Tourism Administration forecast that in 2020 total revenue of the national tourism industry 3.3 trillion yuan, equivalent to 8% of gross domestic product, and truly become a pillar industry of national economy, while China Travel Service has a bright future, but the status quo of the China Travel Service is not the objective. This is mainly manifested in the China Travel Service Head narrow the scope of business, most of the management team Tourism, Tourism to fully tap the market potential, the international travel of their own poor, and its international operations for the reception of overseas travel agents sent by the team, and although the number of travel agencies, but to demonstrate the phenomenon of scattered and weak. The following are my looking at some combination of training materials, travel to China some of the ideas, first of all is the completion of travel agents in the market positioning, in order to more clearly understand the actual present situation and prospects of travel agencies based on location to determine the main source, according to source of characterized by the creation of a representative of the brand. the consolidation of travel agencies of the location of the core products, when the brand began to come into effect, there are plans to gradually expand the scope of business of travel agents in
Decide the success or failure of this process have the following impact factors:
(1). Market positioning.
Analysis of market surveys to identify travel agents in the tourism market position in China's tourism industry from the rise of the 80's, along with economic development, travel agencies has been to develop in the direction of specialization, although we have completed the development phase, but How can travel agencies in the world China's rise is still in an exploratory stage of development, especially after the accession to the World Trade China Travel Service is facing unprecedented opportunities and challenges.
(2). Seize the opportunities and challenges exist side by side
Beijing, China to host the 2008 Olympic Games to the Chinese tourism industry has brought a historic opportunity. And the development of tourism, for Beijing to host the best Olympic Games provided an important guarantee. Games to combine organic and tourism will be the Beijing Olympics showed more effect the economy.
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