第1个回答 2011-06-01
Along with market competition escalated, product difference Narrows, homogeneous enhancement, together with the customer spending more and more rational, individuation, enterprises must focus on "take the customer as the center". Hence aims to improve the relationship between firm and customer new management mechanism CRM management idea in the global scope, it fast growth in marketing, service implementation with customers with technical support to related fields. On one hand, we can provide the more rapid more considerate service to attract and keep more customers, improve customer satisfaction; On the other hand through the comprehensive management business process lower enterprise operating costs. This article from CRM (customer relationship management) theories of CRM software system, strengthen the cognition on the basis for business development, research CRM
第2个回答 2011-05-31
With the escalating competition in the market, product differentiation, reduced, increased homogeneity, coupled with more and more rational consumption of the customer, personalization, companies must focus on "customer-focused" on. So to improve the relationship between business and customer management CRM management of a new concept in the rapid growth worldwide, it is the implementation of the marketing, service and technical support and customer-related areas. On the one hand can provide faster and more attentive service to attract and retain more customers, improve customer satisfaction; the other hand, the overall management of business processes by reducing cost of doing business. In this paper, CRM (customer relationship management) theory to start, strengthen the awareness of CRM software system, as a basis for business development, marketing strategies of CRM in the feasibility, the last view of the CRM market situation put forward some countermeasures problems recommendations.