RAX, a brand under the瑞行电子商务有限公司 umbrella, is a unique and innovative lifestyle outdoor brand that embraces a philosophy of light and natural living.
Its origins can be traced back to the 70s and 80s in the RAX mountain region of the阿尔卑斯山脉, where a new era of wellness and sustainable living flourished, influencing the European classic design aesthetics. RAX stands out as a brand that seamlessly combines fashion, technology, and a sense of lightness, seamlessly integrating outdoor elements into urban life.
As a pioneer, RAX was the first to introduce the concept of merging outdoor activities with city dwellings, promoting a "light travel, minimal outdoor" lifestyle that prioritizes health and well-being. Their mission is to become the leading brand in the realm of 'micro-outdoor' living.
原厦门市瑞行电子商务有限公司于2012年8月3日改名为厦门市瑞行体育有限公司[1]，是泰亚鞋业股份有限公司（股票代码：SZ：002517）斥巨资新成立的全资子公司，全权负责旗下户外品牌RAX（瑞行）的研发、生产、经营。