第1个回答 2012-05-26
This paper to shandong LuHua group Co., LTD. Cooking oil products, for example, from LuHua cooking oil product development and product structure is analyzed, and the products of the company and the market demand market macro environment brief analysis, determine product market prospect, then the market main competition and the company advantage compared and analyzed. And then analysis company STP strategy, including to the target market, market orientation and market subdivision carries on the strategic analysis, clear company and product present situation and the existing problems. Based on the market marketing of 4 P (product, price, place, promotion) theory, and gives some advice to solve, make enterprise a better understanding of the target market, and further reasonable fractionizing market, optimize product positioning, make a reasonable and effective product marketing mix strategy.
第2个回答 2012-05-23
This paper to shandong LuHua group Co., LTD. Cooking oil products, for example, from LuHua cooking oil product development and product structure is analyzed, and the products of the company and the market demand market macro environment brief analysis, determine product market prospect, then the market main competition and the company advantage compared and analyzed. And then analysis company STP strategy, including to the target market, market orientation and market subdivision carries on the strategic analysis, clear company and product present situation and the existing problems. Based on the market marketing of 4 P (product, price, place, promotion) theory, and gives some advice to solve, make enterprise a better understanding of the target market, and further reasonable fractionizing market, optimize product positioning, make a reasonable and effective product marketing mix strategy.
Keywords: marketing target market competition strategy analysis of the current situation