第1个回答 2007-12-09
Children marketing staff aware of the growing importance of consumer markets, family communication patterns that affect consumer behavior of children an important factor, stable source of young people's pocket money are significant, so they will not consider in the consumer prices, the pursuit of personality, in order to satisfy higher the material needs to enjoy life. Young people in the process of the formation of consumer psychology, social cultural, social epidemic, the family is the impact on their three main factors. Along with the development of China's higher education, college students have become an important urban consumer groups, consumer behavior on its overall urban consumption and the social and economic development has produced a significant impact on the students is a special consumer groups, to a large extent their consumption characteristics this group is caused by the characteristics of its own, the area is not entirely under the limit consumption. college students average consumption level much higher than the national average level of consumption of urban residents, the consumption structure is obviously different.