第1个回答 2012-06-01
This paper with the brand and brand international into guidance, haier appliances from the actual conditions of, of haier appliances brand internationalization strategy are analyzed, and focuses on the haier appliances brand in the international, the existing problems of the specific have: "difficult before they are easy" into the route leading to brand international blocked, cultural differences in foreign markets, leading to brand culture to international brand identity, strength and endurance and world advanced enterprise has difference, lack of brand international talents needed. This paper aiming at these problems and the countermeasures study, the paper put forward according to the enterprise itself and market conditions choose to easy to enter route, well after the brand elements integration, and actively promote the brand culture, promote the internationalization strength and keep the enterprise development of endurance, training and introduce a group of international supply of human and related Suggestions and countermeasures, the hope can for haier appliances brand provides an international can draw a line of thought.
第2个回答 2012-06-01
Based on the brand and brand internationalization of the guiding, Haier Electrical appliances from the actual situation, the Haier Electrical appliances brand internationalization strategy analysis of the status quo, emphatically elaborated the Haier Electrical appliances brand internationalization problems, specifically:" difficult" to enter the line leading to a brand internationalization is blocked, cultural differences cause the brand culture in the foreign market not easy to be accepted, international brand strength and endurance and the advanced enterprises in the world have difference, lack of brand internationalization talent needed. This paper in the light of these problems, puts forward countermeasures are put forward, according to enterprise oneself and market selection from easy to difficult to route, do a good brand integration, actively promote the brand culture, enhance the strength of international business development and maintain the lasting force, training and the introduction of a number of International talent needed and relevant suggestions and countermeasures, hope Haier Electrical appliances brand internationalization can provide a useful ideas.
第3个回答 2012-06-03
This paper with the brand and brand international into guidance, haier appliances from the actual conditions of, of haier appliances brand internationalization strategy are analyzed, and focuses on the haier appliances brand in the international, the existing problems of the specific have: difficult before they are easy to route leading to brand international cultural differences cause obstruction brand culture in foreign markets, not easy be identity brand strength and endurance and international world advanced enterprise have difference lack of brand international talents needed in this paper aiming at these problems and the countermeasures study, the paper put forward according to the enterprise itself and market conditions choose to easy to do after into line brand elements integration, and actively promote the brand culture ascend internationalization and keep the development of the enterprise strength endurance training and introduce a group of international supply of human and related Suggestions and countermeasures, the hope can.
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第4个回答 2012-06-01
This to brand and brand internationalization for guide, from Haier electric of reality start, on Haier electric brand internationalization policy status for analysis, focused on explained has Haier electric brand internationalization in the exists of problem, specific has: "first difficult Hou easy" entered route led to brand internationalization blocked, and culture differences led to brand culture in abroad market does not easy is identity, and brand internationalization strength and lasting force and world advanced enterprise has gap, and lack brand internationalization by needed talent. This and for these problem for has countermeasures research, made has under enterprise itself and market situation select first easy Hou difficult entered route, and do brand elements integration, active promotion brand culture, and upgrade internationalization strength and keep enterprise development of lasting force, and training and introduced a internationalization by needed of talent, related recommendations and countermeasures, hope can for Haier electric brand internationalization provides a section can reference of thought.有点相同吧!!